Why is the ONC and Million Hearts holding the Beat Down Blood Pressure Video Challenge?

High blood pressure (aka “hypertension) affects one in three adults in the U.S. and is sometimes referred to as the “silent killer” because it damages the brain, heart, eyes and kidneys while causing no symptoms. If left untreated, high blood pressure can result in strokes, heart attacks and kidney failure. Fortunately, there are steps that each of us can take to prevent or manage high blood pressure and change our future health for the better. We are conducting this video challenge because this is a big problem and we need tips from the crowd about how to beat down blood pressure.

The challenge is for the public to create inspiring and instructive videos that will motivate and inspire others to support blood pressure control through activities such as routine monitoring of blood pressure, taking blood pressure medications as prescribed, and maintaining a healthy lifestyle that helps lower blood pressure.

The Beat Down Blood Pressure Video Challenge is the second in a series of 2012 heath information technology (health IT) video contests. Throughout the year, we’ll be asking the public to share stories about how health technology has had a positive impact on their lives or the lives of loved ones. Future challenges will highlight using health IT to manage medications effectively and support the role of caregivers in caring for their loved ones.

Million Hearts is an HHS initiative to prevent a million heart attacks and strokes in five years. Million Hearts will achieve its goal by emphasizing cardiovascular health across patients, providers, communities, and other stakeholders. Million Hearts will bring together a number of programs, policies, and campaigns designed to make a positive impact across the spectrum of prevention and care, promoting the “ABCS” of clinical prevention (appropriate aspirin therapy, blood pressure control, cholesterol management, and smoking cessation) as well as healthier lifestyles and communities. Use of health information technology to improve care for high blood pressure is one of a variety of activities included in the Million Hearts initiative

What are the criteria for the winning submissions?

Your submission should consist of a video no longer than 2 minutes, a text description of your activity to monitor blood pressure or prevent high blood pressure using health IT, and a transcript of words spoken or sung in the video. The HHS panel of judges will select the winners based on the quality of the idea (includes relevance and originality of your use of health IT); implementation of the idea (includes the quality of the video content, narrative and production); and the potential impact on health IT adoption (includes whether the video is compelling, entertaining, instructive and easy to follow so that others can perform similar activities using health IT).

Submissions that contain inappropriate content or consist of someone else’s work will be disqualified. Please see the Official Rules for further details.

Who is eligible to enter the competition?

The Beat Down Blood Pressure Video Challenge is open to individuals over the age of 18, as well as teams of individuals over the age of 18, who are citizens or permanent residents of the United States and its territories.

Team members must be at least 18, but your video can include minors under 18 as long as the necessary consent forms are provided. (“Team members” do not include people who appear in the video but don’t make any other contributions to the submission.) For details on eligibility, review the Official Rules.

Consent forms are required for everyone who appears in the video, regardless of age. If your video features children (minors under 18), a parent or legal guardian must sign the consent form.

How do I enter?

To enter, you must do the following:

  1. Create an account on BloodPressure.Challenge.gov or log in with an existing ChallengePost account.
  2. On BloodPressure.Challenge.gov, click “Accept this challenge” to register your interest in participating. This step ensures that you will receive important challenge updates.
  3. Create a video and ensure the following (please read the Official Rules for complete requirements):
    -Your video shares ONE activity to prevent high blood pressure or monitor blood pressure
    -Your video demonstrates ONE technology used as part of or in support of the activity to prevent or monitor high blood pressure
    -Your video encourages viewers to visit www.HealthIT.gov
    -Your video is no longer than 2 minutes
  4. Confirm that you have read and agreed to the Official Rules. Submit your video by including a title; a link to the video on YouTube.com or Vimeo.com; a text description of your activity to prevent high blood pressure or monitor blood pressure and how you use health IT; and a transcript of the words spoken in the video. Choose a category for the activity and technology used. Upload consent forms for everyone who appears in your video, regardless of age.

What format or file type should I use for my submission?

  • Your video should be uploaded to YouTube.com or Vimeo.com. Paste the link in the Video field on the submission page.
  • Enter a text description of your activity to monitor blood pressure or prevent high blood pressure and your use of health IT in the Description field on the submission page.
  • To submit consent forms, you must first print out the forms and sign them by hand — typed names will not be accepted as signatures. Scan your signed forms and combine them into one file (ZIP, PDF, doc; any single file). Upload one file on the submission page.

How does public voting work?

Visitors to the site can vote for as many submissions as they like, but no more than once per day for a single submission. At the end of the public voting period, the votes will be tallied and verified to determine a Popular Choice Prize winner.

What will ONC and ChallengePost do with my submission?

ONC and ChallengePost will have the right to display and publicize your submission to the public on the challenge.gov website, HealthIT.gov web site –ONC’s one stop shop for consumer related information about health IT— and partner sites. They will also be allowed to publicize your name in connection with the submission and the challenge.

Can more than one person work on a submission and receive credit for it? And if the submission wins a prize, how will the prize money be split among the creators?

Yes, teams are encouraged. If a team of individuals is selected as a prize winner, the prize will be awarded to the lead representative of the team. It will be up to the team leader to reallocate the prize money among the team members identified at the time of submission.

Can I enter more than one submission?

Yes. There is no limit to how many times an eligible person or team may enter. An individual may also join more than one team.

How do I follow the Beat Down Blood Pressure Video Challenge and get updates?

Sign up on the challenge website and click “Follow” or “Accept this challenge” to receive email updates. Follow us on Twitter: @ONC_HealthIT and use the hashtag #HealthIT4UBP.

Who can I contact if I have questions about the Beat Down Blood Pressure Video Challenge?

Email us at support@ChallengePost.com